| Başlık | One Night Stand |
| Haftanın | DDB San Francisco |
| Kampanya | One Night Stand |
| Reklamcı | IFP/West |
| Marka | Los Angeles Film Festival |
| Posted | Mart 2004 |
| Sektör | Trade Shows, Events & Festivals |
| Slogan | Everyone Likes to Watch |
| felsefe | DDB los Angeles wanted to be sure that "normal" people knew that while this was a independent film festival, the movies would be entertaining and not just two guys talking about soup in subtitles. To build on the success of the previous campaign "See a movie instead" (an Effie Winner), DDB created a commercial which made everyone feel welcome while hinting at the sexy, edgy, fun movies that would be shown. |
| Sorun | How do you broaden the appeal of the LA Fim Festival beyond a few unshaven existentialists in berets smoking French cigarettes? |
| Medya Türü | Television & Cinema |
| Süre | |
| Market | United States |
| Yaratıcı Yönetmen | Mark Monteiro |
| Yaratıcı Yönetmen | Kevin McCarthy |
| Yaratıcı Yönetmen | Ed Cole |
| Sanat Yönetmeni | Feh Tarty |
| Reklam Yazarı | Danielle Vieth |
| Reklam Yazarı | Steve Peckingham |
| Yönetmen | Don Rase |
| Prodüksiyon Şirketi Prodüktör | Sharon Groh |
| Ajans Prodüktörü | Connie Myck |
| Kompositör | Andrew Gross |
| Editör | Michael Bartoli |
| Post Prodüksiyon | Michael Bartoli |
More Work
SEE ALLSee A Movie Instead - Star Maps"
- MARKA:
- IFP
- HAFTANIN:
- DDB San Francisco