| Başlık | Happy Inside |
| Haftanın | Mother London |
| Kampanya | The Wonderful Everyday |
| Reklamcı | IKEA |
| Marka | Ikea |
| Posted | Ağustos 2011 |
| Sektör | Department Stores, Supermarkets |
| felsefe | Cats are the undisputed creatures of comfort. So, to launch its new ‘Happy Inside’ brand positioning, IKEA UK released 100 cats into their Wembley store to see if the furniture could make them happy. We filmed the experiment and used the footage to produce a website that allowed users to guess which piece of furniture the cat would settle down on. If they guessed it right they won it. The website integrated with Facebook and with such success that at one point, Facebook blocked it for generating too many posts. |
| Medya Türü | İnteraktif |
| Yaratıcı Yönetmen | Mark Waites |
| Yaratıcı Yönetmen | Robert Saville |
| Yaratıcı Yönetmen | Stephen Butler |
| Yaratıcı Yönetmen | Feh Tarty |
| Sanat Yönetmeni | Joris Philippart |
| Reklam Yazarı | Joris Philippart |
| Sanat Yönetmeni | Cat Howarth |
| Reklam Yazarı | Cat Howarth |
| Sanat Yönetmeni | Tim McNaughton |
| Reklam Yazarı | Tim McNaughton |
| Sanat Yönetmeni | Freddy Mandy |
| Reklam Yazarı | Freddy Mandy |
More Work
SEE ALLGhosts
- MARKA:
- Ikea
- HAFTANIN:
- Mother London
Down Under
- MARKA:
- Commonwealth Bank of Australia
- HAFTANIN:
- Goodby Silverstein & Partners
Get The Glass Game
- MARKA:
- Milk
- HAFTANIN:
- Goodby Silverstein & Partners
Get The Glass Game
- MARKA:
- Milk
- HAFTANIN:
- Goodby Silverstein & Partners
Mother-In-Law
- MARKA:
- Ameriquest
- HAFTANIN:
- DDB San Francisco
Parking Meter
- MARKA:
- Ameriquest
- HAFTANIN:
- DDB San Francisco
Surprise Dinner
- MARKA:
- Ameriquest
- HAFTANIN:
- DDB San Francisco
Mini Mart
- MARKA:
- Ameriquest
- HAFTANIN:
- DDB San Francisco
One Night Stand
- MARKA:
- Los Angeles Film Festival
- HAFTANIN:
- DDB San Francisco