Başlık | Heart |
Haftanın | Kastner & Partners |
Kampanya | Beautiful minds |
Reklamcı | Alzheimer's Foundation of America |
Marka | Alzheimer's Foundation of America |
İlk Yayınlanma Tarihi | 2019 / 11 |
Sektör | Disease Awareness, Support Groups & Associations |
hikaye | There’s little knowledge about the benefit of coloring for those who suffer from dementia. Although color therapy has been prescribed since the early 1900, coloring is perceived as kid’s activity. Knowing that our illustrators throw away hundreds of sketches on a daily basis, we put our creative waste to a good use. We went into our trash, selected 40 unused and uncolored drawings and made them into a coloring book for Alzheimer’s. |
Medya Türü | Integrated Media/360 Activation |
Yaratıcı Ajans Başkanı | Brandon Rochon |
Yaratıcı Yönetmen | Simone Nobili |
Sanat Yönetmeni | Patrick Hodges |
Sanat Yönetmeni | Nick Jones |
Reklam Yazarı | Simone Nobili |