| Başlık | Password |
| Haftanın | TBWA\Chiat\Day New York |
| Kampanya | Unexpectedly Human |
| Reklamcı | TD Bank, N.A. |
| Marka | TD Bank |
| İlk Yayınlanma Tarihi | 2019 / 1 |
| Sektör | Banking, Finance, Law & Insurance |
| felsefe | TD Bank teamed up with TBWA\Chiat\Day New York to develop the new brand positioning ‘Unexpectedly Human,’ which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. The launch of Unexpectedly Human comes to life in a multi-channel campaign that spans key markets in TD's regional footprint. Shot with director Matt Aselton, the campaign includes three unexpected TV spots. The large-scale OOH component, including takeovers of New York City’s Grand Central Terminal, DC’s Union Station, Boston’s Park Street, Philadelphia’s Dilworth and other key sites in and around TD Bank’s east coast markets, uses 100+ hyper-localized targeted messages to underscore TD Bank’s congenial approach to banking and keen human understanding of their customers in each and every community they serve. Whether it's replacing your lost debit card, saving you from remembering a hundred different passwords, or catching our bankers while they have a little fun, TD Bank showcases what it means to be a treated like a human. |
| Medya Türü | Television |
| Süre | |
| Chief Marketing Officer (CMO) | Patrick McLean |
| SVP, Brand, Channel, Community & Field Marketing Strategy | Arianna Lewko |
| VP, Manager, Brand Strategy & Advertising | Jesse Sutow |
| Yaratıcı Ajans Başkanı | Chris Beresford-Hill |
| Yaratıcı Yönetmen | Amy Ferguson |
| Yaratıcı Yönetmen | Julia Neumann |
| Reklam Yazarı | Christopher Santaiti |
| Sanat Yönetmeni | Marjorie Vardo |
| Reklam Yazarı | Laura Vancil |
| Assoc. Creative Director | Line Johnsen |
| Reklam Yazarı | Mike Schneberg |
| Creative Director | Jexy Holman |
| Creative Director | Nuno Teixeira |
| Reklam Yazarı | Patrick McCarthy |
| Associate Copywriter | Jilly Ko |
| Copywriter | Mike Schneberg |
| Copywriter | Laura Vancil |
| Designer | Mert Avadya |
| Prodüktör | John Doris |
| Prodüksiyon Sorumlusu | Amanda Revere |
| Producer | Steven Kreuch |
| Assoc. Producer | Sarah Healy |
| Business Manager | Stephanie Ambroise |
| Traffic Manager | Torin Goodrich |
| President | Nancy Reyes |
| Group Account Director | Carrie Lipper |
| Account Director | Rosalie Jones |
| Müşteri Temsilcisi | Lily Siff |
| Proje Sorumlusu | Lauren Smiley |
| Group Planning Director | Matt Kuzelka |
| Group Planning Director | Jonathan Deves |
| Planner | Mike Obermeyer |
| Planner | Ali Chastain |
| Content Manager | Bodi Karson |
| Social Marketing Manager | Sofiana Kohen |
| Prodüksiyon Şirketi | Arts & Sciences |
| Director | Matt Aselton |
| Prodüksiyon Sorumlusu | Mal Ward |
| Prodüksiyon Sorumlusu | Marc Marrie |
| Producer | Zoe Odlum |
| Edit | Mackcut |
| Editör | Ryan Steele |
| Prodüksiyon Sorumlusu | Gina Pagano |
| Producer | Margarita Mutuc |
| Asst. Editor | Devon Flint |
| Color | CO3 (New York) |
| Renkçi | Tim Massick |
| Audio Mix | Plush |
| Ses Mühendisi | Rob Fielak |
| Ses Mühendisi | Michael Levesque |
| Motion Graphics | Sarofsky |
| Finishing | Method |
| Music licensing | Silent Partners |
| Music Track | “Rhythm is a Dancer” by SNAP! |
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