Kia - "Bringing Down the House"

David&Goliath

David&Goliath El Segundo, United States

20921

Marka: Kia
Ülke: United States

Reklamcı: Kia Motors

Başlık	Bringing Down the House
Haftanın	David&Goliath
Kampanya	More Soul
Reklamcı	Kia Motors
Marka	Kia
Posted	Ağustos 2012
Ürün	Soul
Sektör	Cars
Slogan	A New Way to Roll
hikaye	The commercial starts with all the grandeur and scale of an epic Hollywood period film. We see an orchestra, ballet dancers, an opera singer and, well, a slightly odd conductor. As the opera music and vocals fill the air, the conductor unexpectedly takes the performance in a new direction when he introduces a Kia Soul. The vehicle rises up through the floor taking everyone by surprise. The conductor then rips off his mask revealing a human-sized hamster. From there we reveal the other hamsters whose positivity and energy turn the opera house into an epic fusion of old and new worlds – complete with a laser light show, the latest dance trends, and an equally epic hamster stage dive. All of this inspires even the crustiest of the upper-crust opera crowd to set aside their inhibitions and discover their inner party animal, or inner hamster. As soon as everyone is on their feet and moving to the music, the hamsters realize their job is done. They get back into their trusty Soul, then take off into hyperspace and head for, well, who knows? You’ll just have to wait until next year to find out.
Medya Türü	Television
Market	United States
film müziği	In My Mind
Post Prodüksiyon	Methodstudios
Yaratıcı Ajans Başkanı	David Angelo
Yaratıcı Yönetmen	Colin Jeffery
Senior Copywriter	Greg Buri
Senior Art Director	Basil Douglas Cowieson
Prodüktör	Carol Lombard
Prodüktör	Paul Albanese
Group Account Director	Brook Dore
Müşteri Direktörü	Justin Manfredi
Müşteri Süpervizörü	Nancy Ramirez
Prodüksiyon Şirketi	MJZ
Yönetmen	Carl Erik Rinsch
Editing Şirketi	Cut and Run LA
Ses Tasarım Şirketi	Musikvergnuegen
Müzik Şirketi	Musikvergnuegen