Başlık | “The New Species of Soul” |
Haftanın | David&Goliath |
Kampanya | “The New Species of Soul” |
Reklamcı | Kia Motors |
Marka | KIA |
İlk Yayınlanma Tarihi | 2019 / 4 |
Sektör | Cars |
hikaye | As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk. Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscraper. |
felsefe | Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model. |
Medya Türü | İnteraktif |
Süre | |
Yönetmen | FILFURY |
Chief Creation Officer | Bobby Pearce |
Yaratıcı Yönetmen | Mark Koelfgen |
Yaratıcı Ekip | David Angelo |
Grup Yaratıcı Direktörü | Frauke Tiemann |
Reklam Yazarı | Caleb Nyberg |
Sanat Yönetmeni | Kristopher Wong |
Sanat Yönetmeni | Gabriel Gama |
Reklam Yazarı | Guilherme Grossi |
Prodüktör | Elizabeth Newman |
Prodüktör | Pete King |