Fruit of the Loom - "The Professionals Collection"

CP+B

CP+B Boulder, United States

Ödüller

6340

Marka: Fruit of the Loom
Ülke: United States

Reklamcı: Fruit of the Loom Inc.

Başlık	The Professionals Collection
Haftanın	CP+B
Kampanya	The Professionals Collection
Reklamcı	Fruit of the Loom Inc.
Marka	Fruit of the Loom
İlk Yayınlanma Tarihi	2015 / 11
Sektör	Clothing
hikaye	Back in April, Fruit of the Loom and Crispin Porter + Bogusky made fake transparent plastic pants. Now, the brand and agency have upped their fake-clothes game to create a very special line of high-end attire. Upon closer inspection, though, you'll see that it's not so high-end. These are actually fleece sweat suits printed to look like fancy duds. The so-called Professionals Collection includes three looks—the Country Clubber, the Trail Blazer and the Business Time. The bad news, though: You can't buy them. (At least not yet.) The brand only made 50 of each outfit—to gauge if consumers are interested. Fruit of the Loom will post the images on social media, asking people where they would wear the them. Ads will also run on Instagram, Facebook, Twitter and Vine.
Medya Türü	Print
Sanat Yönetmeni	Nic Buckingham
Reklam Yazarı	Brett Dixon
Yaratıcı Ajans Başkanı	Ralph Watson
Yaratıcı Yönetmen	KT Thayer
Prodüksiyon Şirketi	Hookfish
Prodüksiyon Şirketi	Plus Productions
Prodüksiyon Şirketi	Concrete and Clay
Prodüktör	Rachel Noonan
Prodüktör	Eva Hunter
Prodüktör	Kersten Vasey
Sinematografi	Benjamin Winter
Social Content Strategist	Kristi Kirkeide Boutiette
Social Content Strategist	Katie DeSimone
Social Content Strategist	Tracy Sarli
Social Content Strategist	Fabiana Brown
Dijital Sorumlusu	Zach Puetzer
Fotoğrafçı	Dewey Nicks
Agency marketing/ PR	Ketchum New York
Social Media Manager	Katie Souther
Prodüksiyon Sorumlusu	Dan Corken
Prodüksiyon Sorumlusu	Morgan Burrows