Başlık | Dad |
Başlık (ana dil) | Papà |
Haftanın | Ogilvy Italy |
Kampanya | Dad |
Reklamcı | Wind |
Marka | Wind |
İlk Yayınlanma Tarihi | 2014 / 9 |
Sektör | Telecommunications Services |
hikaye | The film tells the story of a man who decides to leave the city where he lives (London) to go to find his father who he has not seen for some time. He makes a conscious decision not to speak to him over the phone or by email. Because when the heart needs to speak, technology falls silent. A universal and very current theme: in recent years the potential consequences of increasingly pervasive technology in people’s lives and affections has been vigorously debated. With this gesture Wind does not withdraw from the debate, quite the opposite, it stands closer than ever to the people and their real feelings. |
felsefe | This is not a spot; it is not traditional advertising. For this project Wind and Ogilvy & Mather have created a short film to tell a story with an unexpected point of view on communication between people. A brief, poignant and honest film that tells us that, sometimes, using technology to communicate is not everything. Sometimes, there are things we cannot - or do not want to - say over the phone or via a screen: we have to communicate close up, facing each other, eye to eye. Wind is aware of this, demonstrating that it knows us very well, and takes a respectful and courageous step back which we can only appreciate. |
Medya Türü | Television |
Süre | |
film müziği | To build a home |
Müzik | Cinematic Orchestra |
Yaratıcı Ajans Başkanı | Giuseppe Mastromatteo |
Yaratıcı Ajans Başkanı | Paolo Iabichino |
Yaratıcı Yönetmen | Giordano Curreri |
Sanat Yönetmeni | Giordano Curreri |
Yaratıcı Yönetmen | Marco Geranzani |
Reklam Yazarı | Marco Geranzani |
Müşteri Süpervizörü | Silvia Sgarbi |
Müşteri Direktörü | Ethiopia Abiye |
Prodüksiyon Şirketi Prodüktör | Francesca d'Agostino |
Post Prodüksiyon | Corte 11 |
Ses Post Prodüksiyon | Top Digital |
Prodüksiyon Şirketi | Mercurio Cinematografica |
Prodüksiyon Sorumlusu | Francesco Pistorio |
Prodüksiyon Şirketi Prodüktör | Danielle Joujou |
Yönetmen | Giuseppe Capotondi |
Görüntü Yönetmeni | Tat Radcliffe |
Editör | Guido Notari |