Studio Number One - "Trolls"

3688

Marka: Studio Number One
Ülke: United States

Reklamcı: Studio Number One

Başlık	Trolls
Kampanya	Trolls
Reklamcı	Studio Number One
Marka	Studio Number One
İlk Yayınlanma Tarihi	2018 / 10
Sektör	Political Party/Candidate
Slogan	Beat-The-Trolls Go-To-The-Polls
Sorun	Studio Number One founded by Artist Shepard Fairey and a full Los Angelesproduction team created a thirty-second viral video “Trolls” aimed atDemocratic leaning Millennials who may not vote in the 2018 midterms. AgencyExecutive Producer Virginia Bertholet of Bertholet Integrated Content,Richmond, VA, says this spot is one of a total campaign of 23 spots intendedto grab viewer attention by looking different from typical live actionpolitical videos. “On the whole (political ads) are nicely shot and can bepowerful – but they mostly look the same, using talking heads. I waslooking for a way to visually cut through the clutter and attract neweyes,” she added. “Trolls, written by Creative Director and Copywriter Todd Carey does thisten times over”, Bertholet continues. “Animation can visually get apoint across instantly and help explain more complex ideas in a simplemanner. It’s perfect for political advertising and yet I’d never seen it used before,” she adds. “Trolls goes further and makes me laugh outloud”, she says. The spot was voiced by SNL Alum Laraine Newman and comedytalent Brendon Small.
Medya Türü	Web Film
Süre	30 seconds
Prodüksiyon Sorumlusu	Virginia Bertholet
Strategist	Ann Glenn
Digital Strategist	Tori Stowers
Digital Strategist	Jackie Niblock
Prodüktör	Debbie Maniscalco
Trade press	Virginia Scripps
Web site & press	Elizabeth Cogar
Assistant	Emma Whitaker
Animasyon	Studio Number One
Creative Director, Copywriter	Todd Carey
Prodüktör	Debbie Maniscalco
Müşteri Direktörü	Annie Pham
Sanat Yönetmeni	Ian Stoufer
Design Director	Katie McCabe
Grafik Tasarım	Francisco Reyes Jr.
Animasyon	Blacklist Persuade. Change. Influence.
Prodüksiyon Sorumlusu	Andrew Linsk
Animasyon	Matt Smithson
Animasyon	David Stanfield
Animasyon	Igor and Valentine
Ses	Laraine Newman
Ses	Brendon Small
Audio	Lime Studios
Müzik	Rusty Logsdon
Mixer	Mark Meyuhas
Prodüksiyon Sorumlusu	Susie Boyajan