Donate Life - "Your name saves"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

11543

Başlık	Your name saves
Haftanın	Leo Burnett Chicago
Kampanya	Names
Reklamcı	DonateLife America
Marka	Donate Life
Posted	Temmuz 2017
Sektör	Blood/Organ Donation
Slogan	One organ donor saves many lifes.
hikaye	When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Medya Türü	Television & Cinema
Süre	92 seconds
Yaratıcı Ajans Başkanı	Britt Nolan
Yaratıcı Yönetmen	Dave Loew
Yaratıcı Yönetmen	Jon Wyville
Yaratıcı Yönetmen Ortağı	Doug Burnett
Reklam Yazarı	Soham Chatterjee
Reklam Yazarı	Kamil Kowalczyk
Müşteri Direktörü	Megan Lally
Müşteri Temsilcisi	Kaley Meier
Fotoğrafçı	Jake Brusha
Fotoğrafçı	Jeff Sciortino
Ajans Prodüktörü	Greta Nitzke
Ajans Prodüktörü	Laurel Schwartz
Reklam Sorumlusu	David Fleming
Reklam Sorumlusu	Hilary Czarda