Başlık | Jonathan Halloran |
Haftanın | Leo Burnett Chicago |
Kampanya | Names |
Reklamcı | DonateLife America |
Marka | Donate Life |
Posted | Haziran 2017 |
Sektör | Blood/Organ Donation |
Slogan | One organ donor saves many lifes. |
hikaye | When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list. |
Medya Türü | |
Yaratıcı Yönetmen | Jon Wyville |
Yaratıcı Yönetmen | Dave Loew |
Fotoğrafçı | Jeff Sciortino |
Yaratıcı Ajans Başkanı | Britt Nolan |
Müşteri Direktörü | Megan Lally |
Yaratıcı Yönetmen Ortağı | Doug Burnett |
Reklam Yazarı | Soham Chatterjee |
Reklam Yazarı | Kamil Kowalczyk |
Müşteri Temsilcisi | Kaley Meier |
Associate Producer | Laurel Schwartz |
Associate Producer | Greta Nitzke |
Fotoğrafçı | Jake Brusha |
Ajans Prodüktörü | Greta Nitzke |
Ajans Prodüktörü | Laurel Schwartz |
Reklam Sorumlusu | David Fleming |
Reklam Sorumlusu | Hilary Czarda |