Crowdfunding - "Sequeira in it's rightful place"

Fuel

Fuel Lisboa, Portugal

32999

Başlık	Sequeira in it's rightful place
Brief	To save a piece of Portuguese art from being sold to the highest bidder, the National Museum of Antique Art in Lisbon launched a call to a action. A dedicated website digitized the masterpiece, breaking it into 10 million pixels, each up for grabs for a mere 6 cents. Celebrities, politicians and art lovers became sponsors of their own pixels. The movement began on social media but soon, people on the street were talking about art. The campaign exceeded the €600,000 goal by 25 per cent and Sequeria is in its rightful place. Today and always.
Haftanın	Fuel
Kampanya	Sequeira in it's rightful place
Reklamcı	MUSEU NACIONAL DE ARTE ANTIGA
Marka	Crowdfunding
Posted	Kasım 2017
hikaye	The painting "The Adoration of the Magi", a Portuguese masterpiece in the hands of a private collector was at risk of being sold in an auction and taken abroad. How to raise the money (600.000€) to buy the painting and keep it in Portugal?
Medya Türü	İnteraktif
Yaratıcı Yönetmen	PEDRO BEXIGA
Yaratıcı Yönetmen	Marcelo Loureço
Reklam Yazarı	Richard Warrell
Ajans Prodüktörü	Pedro Silva