Jell-O - "Mannequin (15 sec)"

FCB Chicago

FCB Chicago Chicago, United States

6260

Marka: Jell-O
Ülke: United States

Reklamcı: Kraft Foods, Inc.

Başlık	Mannequin (15 sec)
Haftanın	FCB Chicago
Kampanya	Wiggle - Jell-O
Reklamcı	Kraft Foods, Inc.
Marka	Jell-O
İlk Yayınlanma Tarihi	2006 / 12
Ürün	Sugar Free
Sektör	Food
Slogan	Every diet needs a little wiggle room.
hikaye	A young woman makes her way down the street, scooping a mouthful of Jell-O. With a satisfied smile on her face, she suddenly cuts loose into a wiggle. As her movements break into a dance, the woman pauses to observe a storefront display, where three mannequins dressed in red stand against a white backdrop. The mannequins open their eyes and magically come to life. They too take a taste of the Jell-O, which motivates them to sway happily from side to side. With red Jell-O cups in their hands, the once-stiff models break from their poses and pop through the glass window barrier to join their fellow wiggler in a parade of Jell-O celebration. As upbeat music swells, they dance in circles with arms waving in the air, and their bodies flowing like the gelatin dessert, as the camera cuts to shots of jiggling dancing red Jell-O. The women have good reason to be ecstatic, for a voiceover explains that the sugar-free Jell-O is Only ten calories because every diet needs a little wiggle room.
Medya Türü	Television
Süre	15 seconds
Market	United States
Reklam Yazarı	Mike Bourne
Prodüksiyon Şirketi Prodüktör	Taylor Ferguson
Yönetmen	Thomas Kloss
Görüntü Yönetmeni	Thomas Kloss
Ajans Prodüktörü	Molly Flynn Scoggin
Prodüksiyon Şirketi Prodüktör	Erin Tauscher
Yaratıcı Yönetmen	David Thierry
Editör	Fernando Villena
Prodüksiyon Şirketi	Trio Films