| Başlık | Heal2gether Direct To Consumer Awareness Campaign |
| Haftanın |
ParkerWhite Brand Interactive
|
| Kampanya |
Direct To Consumer Marketing
|
| Reklamcı |
ParkerWhite
|
| Marka |
Heal2gether
|
| Posted | Haziran 2016 |
| Sektör | Medical Equipment
|
| Slogan | Heal2gether |
| hikaye | Shire Regenerative Medicine (formerly Advanced BioHealing) wanted to deliver patient education to diabetic patients with foot sores by creating a measurable awareness campaign strategy. Ultimately, they were looking to increase the number of patients treated with their wound care product Dermagraft. But a lack of awareness around the problem of foot sores meant people weren’t even thinking about solutions. People needed to understand the seriousness of their sore and how to get proper treatment from a local wound care center. |
| felsefe | Our main focus was to develop an unbranded program to give diabetic consumers a place to get trusted information and to help find a wound care specialist to get the proper care they need. |
| Sorun | Ultimately, Shire Regenerative Medicine wanted to increase the number of patients treated with their wound care product Dermagraft. However, a lack of awareness around the treatment of diabetic foot sores meant that consumers didn’t understand the seriousness around even a small sore. |
| Sonuç | In just 16 months ParkerWhite helped Shire capture 14,734 leads, averaging 921 leads per month. The website resulted in a 333% increase in visits and a targeted mailing list of over 10,000 records was built. |
| Medya Türü |
İnteraktif
|
| Yaratıcı Yönetmen |
Cindy White
|
| Digital Strategy |
Keith White
|