Terres des femmes - "#UNHATEWOMEN"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Germany

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Marka: Terres des femmes
Ülke: Germany

Reklamcı: Terre des femmes

Başlık	#UNHATEWOMEN
Haftanın	Philipp und Keuntje GmbH
Kampanya	#UNHATEWOMEN
Reklamcı	Terre des femmes
Marka	Terres des femmes
Posted	Aralık 2020
Sektör	Charities, Foundations, Volunteers
hikaye	TERRE DES FEMMES has been fighting on behalf of women's rights for years. With the #UNHATEWOMEN campaign (unhate-women.com), the women's rights organisation has now succeeded in drawing attention to the widespread hate crimes against women and girls on the Internet. In a very short time, the campaign generated nationwide attention while increasing the pressure on politicians to act. Most successfully: The German Federal Council approves a legislative package against hate crimes. In the future, hate crimes and threats on the Internet will be prosecuted more vigorously and effectively.
felsefe	What remains of the lyrics when they are taken out of their context: pure misogyny Through a viral video campaign, #UNHATEWOMEN takes on the rappers with their own weapons: their lyrics. Placing them in the hands of those who are subjected to verbal violence in their lyrics. Read out by women and free from bling-bling and booming beats, only one thing remains out of many songs: pure misogyny. #UNHATEWOMEN exposes this hatred in an unspectacular but shocking way. We don't criticise the artists, but rather their lyrics that scorn women. That is how we spark a discussion on the topic of hate crimes against women in the German rap scene. And whoever feels that they have been absolved of their responsibility by claiming the lyrics are an expression of artistic freedom, can at least be aware of the consequences of this alleged art thanks to the campaign.
Medya Türü	Social Media
Süre	120 seconds
Prodüksiyon Şirketi	It's us Media Berlin
Prodüksiyon Şirketi	MOKOH Music GmbH
Prodüksiyon Şirketi	Studio Movie Magic
Prodüksiyon Şirketi	Fork Unstable Media GmbH
Prodüksiyon Şirketi	Fischerappelt Performance
Yaratıcı Ajans Başkanı	Diether Kerner
Yaratıcı Ajans Başkanı	Robert Müller
Yaratıcı Yönetmen	David Morales
Yaratıcı Yönetmen	Philip Bolland
Sanat Yönetmeni	Christoph Laurisch
Sanat Yönetmeni	Jessica Philipp
Reklam Yazarı	Jonas Bartelworth
Reklam Yazarı	Robert Miler
Reklam Yazarı	Maximilian List
Yönetici Direktör	Johannes Buzási
Müşteri Direktörü	Rona Zachwey
Strateji Planlamacı	Marie Hollers
Prodüktör	Max Penk
Yönetmen	Annegret von Feiertag
Grade	Delfina Mayer
Online Artist	Tal Peled
DIT	Johannes Weise
Ses	Richard Blaha
Fotoğrafçı	Darius Ramazani
Sanat İşleri Satın Alma Sorumlusu	Johanna Merensky
Music Producer	Sarah Rimkus
Music Producer	Maria Moritz
Kompositör	Marcel Neumann
Kompositör	Stephan Moritz
Sound Engineer	Marius Wiechmann
Prodüktör	Uta Wittchen