| Başlık | Arrows |
| Haftanın | Y&R London |
| Kampanya | Land Rover - Fleet |
| Reklamcı | Jaguar Land Rover |
| Marka | Land Rover |
| İlk Yayınlanma Tarihi | 2011 / 4 |
| Sektör | Automotive |
| Slogan | The adventurous businessman is back |
| hikaye | Using three executions the campaign shows how the most classic of office environments can be used by those with a more adventurous disposition. We see a climbing a wall as an alternative choice to an elevator, piranhas circling the water cooler and a blowpipe used to stick memos to the office notice board. The Freelander 2 eD4 has CO2 emissions below the 160g/km threshold, giving the model greater appeal to fleet managers. |
| Sorun | RKCR/Y&R is set to launch a new Land Rover campaign designed to appeal to businessmen with an adventurous streak. The campaign fuses the business world with adventure in a humorous way to create stand out in a business to business environment. |
| Medya Türü | |
| Yaratıcı Yönetmen | Mark Roalfe |
| Reklam Yazarı | Phil Forster |
| Sanat Yönetmeni | Tim Brookes |
| Fotoğrafçı | Andy Green |
| Tipografi | Lee Aldridge |
| Müşteri Direktörü | Glynn Euston |
| Müşteri Temsilcisi | Simone Raspagni |
| Prodüktör | Ali Power |
More Work
SEE ALLHibernot
- MARKA:
- Land Rover
- HAFTANIN:
- Y&R London
All-New Range Rover Sport Pike's Peak Challenge Documentary
- MARKA:
- Range Rover
- HAFTANIN:
- Y&R London
The Lions Have Been Fed (Vertical)
- MARKA:
- Land Rover
- HAFTANIN:
- Y&R London
The Lions Have Been Fed
- MARKA:
- Land Rover
- HAFTANIN:
- Y&R London
Passport
- MARKA:
- Land Rover
- HAFTANIN:
- Y&R London
Fish
- MARKA:
- Land Rover
- HAFTANIN:
- Y&R London
Wall
- MARKA:
- Land Rover
- HAFTANIN:
- Y&R London
Virgin Atlantic World Cup Sponsorship
- MARKA:
- Virgin Atlantic
- HAFTANIN:
- Y&R London
CSR Company of the Year
- MARKA:
- M&S
- HAFTANIN:
- Y&R London