WWF - "Iceberg Deer"

Leo Burnett Group Manila

Leo Burnett Group Manila Manila, Philippines

4217

Başlık	Iceberg Deer
Haftanın	Leo Burnett Group Manila
Kampanya	Melting Ice Caps
Reklamcı	WWF
Marka	WWF
Posted	Kasım 2016
Sektör	Environmental & Ecological Issues
hikaye	To show how melting ice directly affected local wildlife, the “icebergs” in the posters actually formed noses, beaks, and nostrils of animals struggling to stay above water.
Sorun	The Philippines is roughly 5,700 kilometers away from the Arctic Circle. The problem of melting ice caps is not really a cause for alarm for tropical countries like the Philippines who see no immediate threat. However, studies have revealed that sea levels in the Philippines have risen by an average of 14.7 millimeters per year. As a result, valuable land mass are slowly dissapearing. Land that animals and creatures depend on for food and habitat. The aim of the campaign is to bring awareness of the repercussions of melting ice caps. That even though this is happening thousands of kilometers away, its devastating effects have now reached Philippine shores.
Medya Türü	Outdoor/Out of Home
Yaratıcı Yönetmen	Dingdong Baes
Yaratıcı Yönetmen	Noel San Juan
Reklam Yazarı	Raoul Panes
Reklam Yazarı	Noel San Juan
Sanat Yönetmeni	Dingdong Baes
Sanat Yönetmeni	Sid Luzentales
Ajans Prodüktörü	Marissa Abayari
İlustratör	Dingdong Baes
Proje Sorumlusu	Aileen Nunag