| Başlık | Go To Move |
| Haftanın | Wieden + Kennedy |
| Kampanya | NBA Draft - EA Sports |
| Reklamcı | Electronic Arts Inc. |
| Marka | EA Sports |
| Posted | Temmuz 2007 |
| Ürün | NBA Live '08 |
| Sektör | Video Games/Consoles |
| Slogan | How Does It Feel? |
| hikaye | Playing the role of teacher, Gilbert Arenas and his young protégé Kevin Durant square off in a one-on-one battle. Arenas is trash-talking and thinks he can stop Kevin Durant until Durant (starring in his first TV commercial since turning pro) unleashes his Go To Move with a powerful drive to the hoop and dunk. While still maintaining that he is superior to Durant, Arenas acknowledges that his young protégé is ready for NBA Live 08. |
| Sorun | To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft. |
| Medya Türü | Television |
| Süre | |
| Editing Şirketi | Joint Editorial House |
| Yaratıcı Yönetmen | Jose Cabaco |
| Yaratıcı Yönetmen | Tim Wolf |
| Reklam Yazarı | Marc D'Avignon |
| Sanat Yönetmeni | Jayanta Jenkins |
| Müşteri Direktörü | Steve Barry |
| Müşteri Direktörü | Victoria Krueger |
| Prodüktör | Niki Polyocan |
| Assistant Producer | Fran O'Connor |
| Prodüksiyon Sorumlusu | Jelly Helm |
| Prodüksiyon Sorumlusu | Steve Luker |
| Prodüktör | Ben Grylewicz |
| Prodüksiyon Şirketi | MJZ |
| Ses Tasarım Şirketi | Amber Music |
| Müzik Şirketi | Amber Music |
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