OVK (Parents of Road Victims) - "The Safety Jingle"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Belgium

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Başlık	The Safety Jingle
Haftanın	Happiness Brussels, an FCB Alliance
Kampanya	Safety Jingle
Reklamcı	OVK / PEVR (Parents of Child Road Victims)
Marka	OVK (Parents of Road Victims)
Posted	Kasım 2016
Sektör	Road Safety
hikaye	On average Radio Hosts of popular radio stations ask their listeners to call-in, text or post, 46 times a day. But in Belgium 80% of the people listen to the radio while driving. Instead of coming up with yet another one-off awareness campaign, we came with a more permanent solution: The Safety Jingle. A short (8 second) audio message radio hosts can play right after they ask their listeners to call, text or tweet, to remind everybody not to use their phone behind the wheel. The Safety Jingle was recorded with the voices of actual parents who lost a child in a road traffic accident and sounded like this: “but please, no phone behind the wheel. A request by Parents of Road Victims. Like us.” The music contains the names of the 155 children who died in a traffic accident last year.
Medya Türü	Television & Cinema
Süre	129 seconds
Yaratıcı Ajans Başkanı	Geoffrey Hantson
Yaratıcı Yönetmen	Philippe Fass
Yaratıcı Yönetmen	Pieter Claeys
Sanat Yönetmeni	Tim Schoenmaeckers
Reklam Yazarı	Niels Sienaert
Prodüktör	Bart Vande Maele
Yönetmen	Dirk Domen
Ajans Prodüktörü	Tuyet Hoang