IKEA - "My Son"

Buzzman

Buzzman Paris, France

Ödüller

17385

Marka: IKEA
Ülke: France

Reklamcı: IKEA

Başlık	My Son
Başlık (ana dil)	Mon fils
Brief	A mother and her young son are at Ikea, looking at furniture. The little boy seems uncommonly mature: commenting on the design, measuring units, even flirting with the sales woman. When it’s time to pay, he’s got it covered. They go outside to a van, where the boy gets behind the wheel. In a change of perspective we see that he’s a young man – only in his mother’s imagination is he still a little boy. “Mum, I’m only moving around the corner,” he tells her. “I know,” she says quietly, clearly filled with nostalgia. At Ikea, prices remain small forever.
Haftanın	Buzzman
Kampanya	My Son
Reklamcı	IKEA
Marka	IKEA
İlk Yayınlanma Tarihi	2016 / 9
Sektör	Drugstores, Specialty Stores
hikaye	Le temps passe, les années filent et on ne voit pas ses enfants grandir.Touchant, ce nouveau film met en scène la nostalgie d’une mère qui regarde toujours son fils comme le petit qu’il a été alors qu’elle l’accompagne, dans un magasin IKEA pour choisir sa nouvelle cuisine.
felsefe	Leader de l’aménagement et de la décoration de la maison en France, IKEA fait sa rentrée avec une campagne qui réaffirme sa promesse de garantir des produits de qualité, au design inspiré, à prix bas toute l’année.
Medya Türü	Television & Cinema
Süre	60 seconds
Reklam Sorumlusu	Stépanie Jourdan
Reklam Sorumlusu	Carole Feleppa
Reklam Sorumlusu	Karin Aubertin
Vice President (VP)	Thomas Granger
Yaratıcı Yönetmen	Georges Mohammed-Chérif
Sanat Yönetmeni	Philippe Boucheron
Reklam Yazarı	Patrice Lucet
Reklam Yazarı	Head of Digital Design
Müşteri Direktörü	Emilie Pellicer
Strateji Planlamacı	Clément Scherrer
Ajans Prodüktörü	Katya Violi
Yönetmen	Didier Barcelo
Prodüksiyon	HENRY
Ses Prodüksiyonu	Schmooze