| Başlık | Knowledge is Power |
| Haftanın | Moss/Dragoti |
| Kampanya | You Are What You Know - CNN |
| Reklamcı | Turner Broadcasting Inc. |
| Marka | CNN |
| Posted | Şubat 2003 |
| Ürün | The World Today |
| Sektör | TV/Radio Programs & Stations |
| Slogan | You are what you know |
| felsefe | Change perceptions and position CNN as the trusted source of people's knowledge and the place to go for intelligent insight. Additionally, build awareness of CNN's wide range of valuable, differentiated programming. |
| Sorun | CNN was lacking growth among viewers. They were seen only as a headline news channel. |
| Medya Türü | Magazine |
| Market | United States |
| Yaratıcı Yönetmen | Patrick Carella |
| Reklam Yazarı | Patrick Carella |
| Sanat Yönetmeni | Mark Fennimore |
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