| Başlık | Pool |
| Başlık (ana dil) | Piscine |
| Haftanın | CLM BBDO |
| Kampanya | Luxury - Mars Petfood |
| Reklamcı | Mars, Inc. |
| Marka | Frolic |
| İlk Yayınlanma Tarihi | 2010 / 3 |
| Sektör | Pet Food, Pet Care Products & Services |
| Slogan | She's only with him for his biscuits |
| hikaye | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
| felsefe | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
| Sorun | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
| Medya Türü | |
| Yaratıcı Yönetmen | Gilles Fichteberg |
| Yaratıcı Yönetmen | Jean-Francois Sacco |
| Sanat Yönetmeni | Lucie Valloton |
| Müşteri Direktörü | Delphine Carpier |
| Müşteri Temsilcisi | Julien Lemoine |
| Müşteri Temsilcisi | Judith Romero |
| Müşteri Temsilcisi | Thomas Laurent |
| Post Prodüksiyon | Clive Stewart |
| Post Prodüksiyon | Picto |
| Fotoğrafçı | Clive Stewart |
| Sanat İşleri Satın Alma Sorumlusu | Sylvie Etchemaité |
| Basılı Malzeme Prodüktörü | Sylvie Etchemaité |
| Reklam Sorumlusu | Maud Roussel |
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- HAFTANIN:
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CONTENT BATTLE
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Splitview
- MARKA:
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- HAFTANIN:
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Splitview
- MARKA:
- Mercedes-Benz
- HAFTANIN:
- CLM BBDO