Başlık | Zunescape |
Haftanın | 72andSunny |
Kampanya | Zune Arts - Zune |
Reklamcı | Microsoft |
Marka | Zune |
Posted | Mayıs 2007 |
Sektör | TV, Hi-Fi, Video, Personal Stereo & Accessories |
hikaye | "Zunescape" showcases the impressive collection of features for which the Zune is known -- wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design. Set to the yet-unreleased track "This Is Why I Rock", a remix of the #1 Billboard hit "This Is Why I'm Hot" by rap artist Mims, who developed a huge following via Myspace, the commercial is a virtual tour through a community of individually personalized Zunes, including a new pink model. |
felsefe | The original Zune launch messages of "sharing and friendship" is continued through the new campaign, which comprises a beautifully surreal :30 TVC directed by Olivier Gondry and shot by Oscar-winning DP Janusz Kaminski. |
Sorun | Show the unique features of the Zune: wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design. |
Medya Türü | Television |
Süre | |
Ajans Prodüktörü | Sam Baerwald |
Yaratıcı Yönetmen | John Boiler |
Prodüksiyon Şirketi Prodüktör | Phillip Detchmendy |
Editör | Olivier Gajan |
Yönetmen | Olivier Gondry |
Görüntü Yönetmeni | Janusz Kaminski |
Prodüksiyon Şirketi Prodüktör | Claude Letessier |
Reklam Yazarı | Jason Norcross |
Ajans Prodüktörü | Elisa Orsburn |
Sanat Yönetmeni | Bryan Rowles |
Editing Şirketi | Jigsaw Editorial |
Ses Tasarım Şirketi | Lime Studios |
Animasyon Efektleri | Eight VFX |
Ses Tasarım Şirketi | Framework Sound, Inc. |