Kia EV9 - "The Impossible Sunlight"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Germany

8397

Marka: Kia EV9
Ülke: Germany

Reklamcı: Kia Motors

Başlık	The Impossible Sunlight
Haftanın	INNOCEAN Europe
Kampanya	The Impossible Sunlight
Reklamcı	Kia Motors
Marka	Kia EV9
İlk Yayınlanma Tarihi	2024 / 2
Sektör	Four Wheel Drive, SUV(Sports Utility Vehicle)
felsefe	Kia’s EV9, with its ground-breaking design and technological advancement redefining standards for movement, has been inspired to move to even greater lengths and do the impossible - by bringing back the sun to Northern Europe during its darkest months. As vast parts of Europe plunge into darkness during the winter months, the lack of sunlight takes its toll on individuals’ energy levels, mental health, immune systems and sleep patterns. In response to these challenges, INNOCEAN Berlin and Kia developed "The Impossible Sunlight", an innovative art installation powered by the Kia EV9’s cutting-edge Vehicle-2-Load technology. “The Impossible Sunlight” is an art project created in collaboration with VOID, an experiential design studio based in Norway, known for its expertise in creating custom installations that blend digital features with real space elements such as architecture, sculpture, kinetics, audio, lights, and sensors. The circular structure stands at 7 metres high and emits approximately 200,000 lumens, mimicking the properties of natural sunlight, helping to bring back the sun’s positive benefits lost during the winter months. Once fully illuminated, the sun installation can be seen from several kilometres away. To capture the beauty and impact of the installation, Kia has partnered with Swedish award-winning photographer and cinematographer Norris Nimann, whose work has been featured in publications such as Vogue Scandinavia and National Geographic. His keen eye for unique landscapes and ability to evoke emotions through his photography make him the perfect collaborator for this project. A short film capturing the emotional reactions of individuals experiencing the installation, alongside the striking beauty of the Kia EV9, has also been produced as a testament to the project's impact.
Medya Türü	Case Study
Süre	102 seconds
film müziği	Liquid Memoirs - Solace
Reklam Sorumlusu	David Hilbert
Reklam Sorumlusu	Benedict Abrahamsberg
Reklam Sorumlusu	Christiane Frisch
Reklam Sorumlusu	Jericho Dignadice
Reklam Sorumlusu	Ruxandra Iliescu
Yaratıcı Ajans Başkanı	Gabriel Mattar
Yaratıcı Yönetmen	Ricardo Wolff
Head of Account Management	Alessia Bellini
Yaratıcı Yönetmen	Jose Arnaldo
Yaratıcı Yönetmen	Sebastian Pattis
Sanat Yönetmeni	Manuel Armenteros Parras
Reklam Yazarı	Giovanna Ribeiro Pereira
Reklam Yazarı	João Vaz
Editor & Motion Designer	Carlos Suárez
Müşteri Temsilcisi	Travis Kim
Junior Account Manager	Nadia Esi Berchtenbreiter
Strategy Director	Jorn Ballentin
Strateji Planlamacı	Odile Breffa
Social Media Lead	Benjamin Weih
Prodüktör	Fabian Barz
Senior Producer	Michael Endres
Senior Producer Content	Hannes Andresen
Prodüksiyon Şirketi	Tobi & Tron
Yönetmen	Tobias Becker
Yönetmen	Steffen Tron
Görüntü Yönetmeni	Robert Wong
Görüntü Yönetmeni	Norris Niman
Editör	Tobias Becker
Post-production Producer	Jasmin Scharf
Post Prodüksiyon	Steffen Tron
Ses	DaHouse
Fotoğrafçı	João Vaz
Creator & Service Production Digital Creator	Norris Niman
Production Service Company	Film in Norway
Light Installation	Void AS