| Başlık | Rugby |
| Haftanın | Clemenger BBDO |
| Kampanya | Binge Drinking - Alcohol Advisory Council of New Zealand |
| Reklamcı | Alcohol Advisory Council of New Zealand |
| Marka | Alcohol Advisory Council of New Zealand |
| Posted | Mayıs 2007 |
| Ürün | Anti Binge Drinking |
| Sektör | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | It's not the drinking. It's how we're drinking. |
| hikaye | The campaign demonstrates the misery caused when alcohol takes over. It is sympathetic and non judgemental. A diverse range of problem drinkers have one thing in common - pain. |
| felsefe | Help is just a call away. The Alcohol Drug Helpline understand the pain of alcohol misuse. |
| Sorun | Get problem drinkers who feel trapped in a world ravaged by their drinking, to take the first step to getting their life under control. |
| Sonuç | Double the number of calls to the helpline. |
| Medya Türü | |
| Sanat Yönetmeni | Brigid Alkema |
| Reklam Yazarı | Brigid Alkema |
| Yaratıcı Yönetmen | Philip Andrew |
| Müşteri Direktörü | Shelley Dalton |
| Grafik Tasarım | Geoff Francis |
| Yaratıcı Yönetmen | Mark Harricks |
| Fotoğrafçı | Jono Rotman |
| Sanat Yönetmeni | Paul Young |
| Reklam Yazarı | Paul Young |
More Work
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- MARKA:
- Alcohol Advisory Council of New Zealand
- HAFTANIN:
- Clemenger BBDO
Office
- MARKA:
- Alcohol Advisory Council of New Zealand
- HAFTANIN:
- Clemenger BBDO
Kitchen
- MARKA:
- Alcohol Advisory Council of New Zealand
- HAFTANIN:
- Clemenger BBDO