Mike Donaghey
Yaratıcı Yönetmen at R/GA
London, United Kingdom
BaşlıkCarbon Neutral
Haftanın
Kampanya Save your Climate - WWF
Reklamcı WWF
Marka WWF
PostedTemmuz 2008
Ürün Corporate
Sektör Environmental & Animal Issues
Slogan Imagine what you can do to reduce global warming.
hikaye The Oceans Rising billboard is part of a national (English-only) multi-media campaign.

The objective of the mass media communication was twofold:

1. to continue to re-brand WWF-Canada to more accurately reflect their work as a global conservation organization and specifically raise awareness of their fight to solve global warming

2. generate revenue through the direct channels (ie. direct mail and online) by predisposing consumers to the message.
Medya Türü Television
Süre
Market Canada
Sanat Yönetmeni
Media Director
Yaratıcı Yönetmen
Reklam Yazarı
Associate Creative Director
Other
Assoc. Creative Director

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