| Başlık | You Need To Hear This |
| Haftanın | Ogilvy UK |
| Kampanya | You Need To Hear This |
| Reklamcı | Philips |
| Marka | Philips Headphones |
| İlk Yayınlanma Tarihi | 2013 / 9 |
| Sektör | Consumer Electronics & Audio-Visual |
| hikaye | Philips’ ‘You Need To Hear This’ campaign unveils a remixable Music Video Game that’s unlike anything you’ve heard before. It’s part music video and part video game. Every choice made in the game affects the music, allowing each user to create a personalized music video with their very own version of the track that can be shared through a social media powered leaderboard.Based on Swiss Lips’ latest single ‘Carolyn,’ users play the game as Sam (Swiss Lips’ lead singer) in an epic sonic adventure, battling the evil Flame Gang to win the affections of his true love Carolyn. The experience combines all the retro 16-bit style of an old school driving game with a contemporary twist that lets players output their remixed track and accompanying video with dynamic 3D camera moves. The video (game) has 7 audio environments composed by Swiss Lips and every sound you hear was created specifically for the experience by the band and their producer. There are multiple endings to discover, and thousands of potential remixes. The videos with the most views rise to the top of the leaderboard, so a good ear for music can get you far.Video content from the game will also be used to generate the band’s official music video that’s set to launch on Vevo. |
| Medya Türü | İnteraktif |
| Süre | |
| Daha fazla bilgi | www.YouNeedToHearThis.com/RemixCarolyn |
| Yaratıcı Ajans Başkanı | Gerry Human |
| Yaratıcı Yönetmen | Ivan Pols |
| Yaratıcı Yönetmen Ortağı | Chris Joakim |
| Yaratıcı Yönetmen Ortağı | Mike Donaghey |
| Reklam Yazarı | Chris Joakim |
| Sanat Yönetmeni | Mike Donaghey |
| Proje Sorumlusu | Sasha Dunn |
| Proje Sorumlusu | Jack Faber |
| Proje Sorumlusu | Carly Harrison |
| Proje Sorumlusu | Tim Mak |
| Proje Sorumlusu | Louisa Lewis |
| Proje Sorumlusu | Jack Faber |
| Proje Sorumlusu | Carly Harrison |
| Proje Sorumlusu | Tim Mak |
| Strategist | Mattijs Devroedt |
| Strategist | Giles Rhys Jones |
| Tasarımcı | Nikki Edwards |
| Tasarımcı | Christine Kawasaki-Chan |
| Tasarımcı | Jesper Ellesson |
| Tasarımcı | Natalie Sutton |
| Fotoğraf / İlustrasyon | The Kissinger Twins |
| Sanat Yönetmeni | The Kissinger Twins |
| Ses Tasarım Şirketi | Richard Levy |
| Ses Tasarım Şirketi | Ollie Taylor |
| İnteraktif Direktör | The Kissinger Twins |
| Kompositör | Swiss Lips |
| Kompositör | Music Producer |
| Reklam Sorumlusu | Kelly McConville |
| Reklam Sorumlusu | Frank Pynenburg |
| Editing Şirketi | Redworks |
| Editör | Mark Fowler |
| Editör | Andrea Lamb |
| Editör | Mark Pickles |
| Editing Şirketi | Vice |
| Editing Şirketi | Mark Pickles |
| İlustratör | Chris King |
| Sanat İşleri Satın Alma Sorumlusu | Tom Watkins |
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