Philips - "Tables You Need To Hear"

Ogilvy UK

Ogilvy UK London, United Kingdom

6935

Marka: Philips
Ülke: United Kingdom

Reklamcı: Philips

Başlık	Tables You Need To Hear
Haftanın	Ogilvy UK
Kampanya	Tables You Need To Hear
Reklamcı	Philips
Marka	Philips
İlk Yayınlanma Tarihi	2013
Sektör	Consumer Electronics & Audio-Visual
Slogan	You need to hear this table!
felsefe	“Tables You Need To Hear” one of many unique ways to come to ultimately get young“obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that the music was curated specifically for each table based on trending music in that neighborhood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away.
Medya Türü	Branded Content
Süre	103 seconds
İlustratör	Ged Palmer
Tipografi	Alison Carmichael
Tipografi	Steve Bonner
İlustratör	Mateusz Witczak
Prodüksiyon Şirketi	Physical Pixels
Reklam Yazarı	Chris Joakim
Sanat Yönetmeni	Mike Donaghey
Other	Mattijs Devroedt
Yaratıcı Yönetmen	Gerry Human
Yaratıcı Yönetmen	Ivan Pols
Strateji Planlama	Olivia Rzepczynski
Strateji Planlama	AJ Coyne
Proje Sorumlusu	Louisa Lewis
Proje Sorumlusu	Sasha Dunn