| Başlık | On the Couch |
| Başlık (ana dil) | Sul divano |
| Haftanın | Armando Testa Group |
| Kampanya | On the Couch |
| Reklamcı | Heineken |
| Marka | Birra Moretti Zero |
| Posted | Temmuz 2007 |
| Sektör | Non-Alcoholic |
| Slogan | 0% Alcohol, 100% beer |
| hikaye | Originally it was a viral ad for HEINEKEN ITALIA, but it was so successful on the web that we have turned it in a TV commercial too. It will be featured in international television programs, such as "The World's Funniest Commercials" in the USA, and on the BBC's "Commercial Breakdown". |
| felsefe | Thanks to the use of non traditional media it was possible to really push the key benefit of the product (no alcohol) in a provocative way, uncommon to this sector. |
| Medya Türü | Television |
| Süre | |
| Market | Italy |
| Reklam Yazarı | Marco Calaprice |
| Müşteri Direktörü | Emanuele Cason |
| Other | Carlo De Amici |
| Marketing Director (Client) | Gianluca Di Tondo |
| Müşteri Temsilcisi | Daniela Gorni |
| brand manager (client) | CRISTINA GUSMINI |
| Prodüksiyon Şirketi Prodüktör | Elena Marabelli |
| Yaratıcı Yönetmen | Michele Mariani |
| group brand manager (client) | SIMONE MASE? |
| Yönetmen | Michele Mortara |