| Başlık | Placeb’eau |
| Haftanın | Happiness Brussels, an FCB Alliance |
| Kampanya | Placeb’eau |
| Reklamcı | Spadel |
| Marka | Spa |
| İlk Yayınlanma Tarihi | 2023 / 1 |
| Sektör | Mineral, Sparkling & Bottled Waters |
| felsefe | Here are two statistically proven facts about Belgians: 2 out of 3 Belgians do not drink enough water. On the other hand, these same Belgians are world champions when it comes to popping all kinds of pills to improve their health. Newpharma even registered an increase of more than 40% in the purchase of vitamins and food supplements since 2020. So, capitalizing on this trend, how do you get more Belgians to drink more water? Right, there's a pill for that! SPA® introduces Placeb'eau. A new pill, with many health benefits. Including these: aiding digestion, maintaining normal bodily functions, maintaining normal cognitive functions, improving energy levels, regulating body temperature, promoting liver function, and many more. So, what's in this pill? Absolutely nothing. Just take it 8 times a day, with a glass of pure water. Because obviously, it’s not about the pill, but about the glass of water you’re having with it. Placeb'eau is SPA®'s cheeky way of reminding and encouraging all Belgians to drink more water, and in doing so, to take better care of their health. The pills are available for free in pharmacies and bio shops across Belgium, via family doctors and on the SPA® website. An act of pure generosity by Belgiums most iconic waterbrand. The campaign played out across many different channels. |
| Medya Türü | Integrated Media/360 Activation |
| Süre | |
| Reklam Sorumlusu | Mélanie Decelle |
| Reklam Sorumlusu | Séverine Du Champs |
| Reklam Sorumlusu | Zocha Mikolajczyk |
| Reklam Sorumlusu | Marianne Van Lathem |
| Reklam Sorumlusu | Tamara Daumerie |
| Executive Creative Management | Karen Corrigan |
| Yaratıcı Ajans Başkanı | Geoffrey Hantson |
| Yaratıcı Yönetmen | Philippe Fass |
| Creative Content Director | Jil Dockx |
| Creative Content Director | Lode Vochten |
| Strategic Director | Isabelle Koelman |
| Connectivity Planner | Marine Vandenplas |
| Konsept | Isabel Snellen |
| Konsept | Frederik Clarysse |
| Content | Brent Roofthooft |
| Reklam Yazarı | Stéphane Opdenbosch |
| Reklam Yazarı | Dee Verwaertermeulen |
| Reklam Yazarı | Elmer Tazartez |
| Direktör | Kris Van Den Brandt |
| Account Management | Stef Cuypers |
| Account Management | Emmanuelle Hoet |
| Account Management | Yente Janssen |
| Sanat Yönetmeni | Iliana Couvez |
| Head of Design | Dries Lauwers |
| Grafik Tasarım | Lore Snauwaert |
| Grafik Tasarım | Karel Chanterie |
| Grafik Tasarım | Jonathan Kalifat |
| DTP | Loïc Lenoble |
| Prodüktör | Bart Vande Maele |
| Prodüktör | Arthur De Wachter |
| Head of Motion | Remke Faber |
| Motion Designer | Simon Schuurman |
| Motion Designer | Bart Callaerts |
| Görüntü Yönetmeni | Thomas Ost |
| Yönetmen | Simon Schuurman |
More Work
SEE ALLThe Road
- MARKA:
- Parents of Road Victims
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
The Road
- MARKA:
- Parents of Road Victims
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Waze Invaders
- MARKA:
- OVK/PEVR
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Hippo
- MARKA:
- èggo
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Flamant rose
- MARKA:
- èggo
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Gamer
- MARKA:
- Quick
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Skater
- MARKA:
- Quick
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Table
- MARKA:
- Quick
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Empty Rooms
- MARKA:
- Parents of Road Victims
- HAFTANIN:
- Happiness Brussels, an FCB Alliance