| Başlık | Club |
| Haftanın | T&Pm |
| Kampanya | Choose Everything |
| Reklamcı | Toyota Motor Corporation |
| Marka | Toyota C-HR Hybrid |
| İlk Yayınlanma Tarihi | 2018 / 8 |
| Sektör | Cars |
| felsefe | Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid. |
| Medya Türü | Outdoor/Out of Home |
| Yaratıcı Yönetmen | Fabrizio Caperna |
| Reklam Yazarı | Roberto Ottolino |
| Reklam Yazarı | Luca Scarponi |
| Sanat Yönetmeni | Giambattista Menna |
| Sanat Yönetmeni | Eugenio Chiapparelli |
| Sanat Yönetmeni | Sara Madeo |
| Planning Director | Erwin Corio Flores |
| Business Director | Cristiano Casassa Mont |
| Account Director | Marco Marinucci |
| Account Supervisor | Paola Giordo |
| Project Manager | Federica Pasculli |
| Agency Producer | Ella Elliott |
| Production Company | Mercurio Cinematografica |
| Prodüksiyon Sorumlusu | Luca Fanfani |
| Producer | Jessica Ferguson |
| Assistant Producer | Francesca Passalia |
| Film Director | David Holm |
| DOP | Justin Henning |
| Editor | Stuart Greenwald |
| Colourist | Orash |
| VFX / 3D Production | Bluepill |
| Post Producer | Roberta Caimi |
| Sound Designer | Guido Smider |
| Photographer | Markus Wendler |
More Work
SEE ALLPal - phase alternating line
- MARKA:
- Pal - u-werk karoline
- HAFTANIN:
- Mutabor Design GmbH
Tokyo
- MARKA:
- Toyota C-HR Hybrid
- HAFTANIN:
- T&Pm
Choose Everything
- MARKA:
- Toyota C-HR Hybrid
- HAFTANIN:
- T&Pm
Vrooum Twingo
- MARKA:
- Renault Twingo
- HAFTANIN:
- Publicis Conseil
Disco Twingo
- MARKA:
- Renault Twingo
- HAFTANIN:
- Publicis Conseil
Cartoon Eyed Twingo
- MARKA:
- Renault Twingo
- HAFTANIN:
- Publicis Conseil