| Başlık | Weightless |
| Haftanın | Ogilvy Worldwide |
| Kampanya | Best-Engineered - Lenovo |
| Reklamcı | Lenovo |
| Marka | Lenovo |
| Posted | Haziran 2007 |
| Ürün | ThinkPad |
| Sektör | Computers, PDAs & Calculators |
| Slogan | New World. New Thinking. |
| hikaye | The video portion of the WEIGHTLESS shoot was shot during a parabolic flight run by the Zero Gravity Corporation. The photographer and crew all had video cameras, and still cameras to shoot the action, which was 12, 20 second bursts of total weightlessness. How weightless flight works is, the pane is flown at 45 degrees up, then 45 degrees down. At the top of the arc, when the plane is going from 45 degrees up to 45 degrees down, there are roughly 20 seconds of weightlessness. It was during these bursts of weightlessness that the spot was shot. |
| felsefe | This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company. |
| Sorun | The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better. |
| Medya Türü | Television |
| Süre | |
| Grup Yaratıcı Direktörü | Tom Godici |
| Grup Yaratıcı Direktörü | Greg Ketchum |
| Yaratıcı Yönetmen Ortağı | Jocelyn Cleary |
| Reklam Yazarı | Jocelyn Cleary |
| Yaratıcı Yönetmen Ortağı | Michael Paterson |
| Sanat Yönetmeni | Michael Paterson |
| Reklam Yazarı | Mark Girand |
| Sanat Yönetmeni | Mitch Ratchik |
| Ajans Prodüktörü | Elizabeth Lucas |
| Sanat İşleri Satın Alma Sorumlusu | Elizabeth Lucas |
| Ajans Prodüktörü | Patti McConnell |
| Ajans Prodüktörü | Melissa Mapes |
| Fotoğrafçı | Christian Weber |
| Görüntü Yönetmeni | Adolfo Doring |
| Editör | Adam Liebowitz |
| Prodüksiyon Şirketi | Proof Films |
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