| Başlık | Lil' Parc |
| Haftanın | DDB Paris |
| Kampanya | Lil' Problems |
| Reklamcı | McDonald's |
| Marka | McDonald's |
| İlk Yayınlanma Tarihi | 2023 / 3 |
| Sektör | Restaurants & Fast Food |
| hikaye | In French, the word “petit” (little) is often seen as negative. “A little problem”, “a little cold”, “a little late” … “Little” is a euphemism, the announcement of something that is rarely positive. Except at McDonald’s: Little Duos, the Little Menus et Little Treats, three new menus for a tiny price. The brand and its agency DDB Paris challenged themselves to give a positive meaning to the word “petit” (little). |
| Medya Türü | Television |
| Süre | |
| Reklam Sorumlusu | Xavier Royaux |
| Reklam Sorumlusu | Anne LAINE |
| Reklam Sorumlusu | Vanessa Sales |
| Reklam Sorumlusu | Clémentine Teissedre Dalou |
| Reklam Sorumlusu | Lorna Fontybosch |
| Yaratıcı Ajans Başkanı | Alexander Kalchev |
| Yaratıcı Yönetmen | Mélanie Pennec |
| Artistic Director | Jenna Haugmard |
| Reklam Yazarı | Julien Kosowski |
| TV Production | Corinne Persch |
| TV Production | Gaëlle De Pompignan |
| PR Director | Anne-Marie Gibert |
| Prodüksiyon | Division |
| Yönetmen | Rudi Rosenberg |
| Prodüktör | Charlotte Lepot |
| Agency supervisor | Paul Ducré |
| Agency supervisor | Mathieu Bliguet |
| Agency supervisor | Annaelle Rivoal |
| Agency supervisor | Coline Duprat |
| Strateji Planlamacı | Cedric Ledoux |
| Ses Prodüktörü | Nicolas Bruneau |
| Music Supervision | Cédric Boit |
| Music Supervision | Clement Reynaud |
| Ses | Marine Cremer |
More Work
SEE ALLVestiaire
- MARKA:
- McDonald's
- HAFTANIN:
- DDB Paris
McDo Music Tour
- MARKA:
- McDonald's
- HAFTANIN:
- DDB Paris
McSmart
- MARKA:
- McDonald's
- HAFTANIN:
- DDB Paris
Marionette
- MARKA:
- McDonald's
- HAFTANIN:
- DDB Paris
Frite
- MARKA:
- McDonald's
- HAFTANIN:
- DDB Paris
Chat
- MARKA:
- McDonald's
- HAFTANIN:
- DDB Paris
Chien
- MARKA:
- McDonald's
- HAFTANIN:
- DDB Paris
Flute
- MARKA:
- McDonald's
- HAFTANIN:
- DDB Paris
Lil' Leak
- MARKA:
- McDonald's
- HAFTANIN:
- DDB Paris