| Başlık | Farmer Race |
| Haftanın | Dare |
| Kampanya | British Farmers |
| Reklamcı | Premier Foods |
| Marka | Hovis |
| İlk Yayınlanma Tarihi | 2011 / 4 |
| Sektör | Biscuits, Bread, Crispbread |
| hikaye | The TV advert depicts a cross country battle of endurance with hundreds of farmers racing across the countryside to cross the finish line in a battle of honest, spirited, endeavour. Overcoming a number of obstacles on their way, the race enforces the message that Hovis works with farmers across the country to grow the best quality British wheat, that’s used within Hovis 100% British Wheat* loaves. |
| Medya Türü | Television |
| Market | United Kingdom |
| Reklam Yazarı | Gavin Torrance |
| Sanat Yönetmeni | Danny Hunt |
| Strateji Planlama | Stephanie Newman |
| Media & digital agency | Starcom |
| Media planner | Jane Holding |
| Yönetmen | Dougal Wilson |
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