| Başlık | Embrace Change |
| Haftanın | Deutsch NY |
| Kampanya | Embrace Change (D.C.) - IKEA |
| Reklamcı | IKEA |
| Marka | IKEA |
| Posted | Ocak 2009 |
| Sektör | Retail, Distribution & Restaurants |
| hikaye | President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. For this reason, IKEA is extending a free offer to the First Family to redesign and furnish any rooms in the White House using IKEA furniture, accessories, and its team of designers. |
| felsefe | Three lucky winners will receive IKEA gift cards valued at $1,500. |
| Sorun | During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home. |
| Sonuç | The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home. |
| Medya Türü | Web Site |
| Daha fazla bilgi | embracechange09.com |
| Medya Temsilcisi | Louise Thach |
| Medya Temsilcisi | Shaun Leavy |
| Medya Direktörü | Vonda LePage |
| Yaratıcı Ajans Başkanı | Heh Assoc |
| Grup Yaratıcı Direktörü | Nathan Hunt |
| Reklam Yazarı | Nick Bayne |
| Sanat Yönetmeni | Grant Piper |
| Prodüktör | Lauren Ziffer |
| Ajans Prodüktörü | Sam Helfer |
| Tasarımcı | Joseph Barille |
| Programcı | Michael Nicosia |
| Uygulama Geliştirme | Scott Alcid |
| Uygulama Geliştirme | Mike Gomez |
| QA | Carlos Solorzano |
| Prodüksiyon Sorumlusu | Jeremy Rosenberg |
| Prodüktör | Nili Suhami |
| Sanat Yönetmeni | Anthony Alvarez |
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- MARKA:
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- HAFTANIN:
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