| Başlık | 'Zain and the Stars' Instabook |
| Haftanın | J. Walter Thompson MEA |
| Kampanya | 'Zain and the Stars' Instabook |
| Reklamcı | J. Walter Thompson Kuwait |
| Marka | Zain Kuwait |
| İlk Yayınlanma Tarihi | 2015 / 10 |
| hikaye | J. Walter Thompson Kuwait has created a first-of-its-kind experience for children, the InstaBook. By repurposing Instagram for its client, Zain Kuwait, the team has changed the simple image format into a wonderful 156-picture storybook in Arabic for children. This memorable Arabic InstaBook, ‘Zain and the Stars’, means parents can easily be the heroes of any bored moment because the magic of story time can now take place on their mobile phones wherever they are. In choosing social media as the dynamic platform for this concept, the initiative marries the time-honored tradition of storytelling with the digital world that young children are born into today. Twelve more beautiful Arabic InstaBooks are scheduled to follow. |
| Medya Türü | Social Media |
| Yaratıcı Yönetmen | Anes Al-Rayes |
| Yaratıcı Yönetmen | Rami Aziz |
| Yaratıcı Yönetmen Ortağı | Mitul Shah |
| Sanat Yönetmeni | Chai Rodriguez |
| Reklam Yazarı | Suzan Noun |
| Müşteri Direktörü | Khalid Mahdi |
More Work
SEE ALL'Zain and the Stars' Instabook
- MARKA:
- Zain Kuwait
- HAFTANIN:
- J. Walter Thompson MEA
Spiderman-Hulk
- MARKA:
- Taiba Hospital
- HAFTANIN:
- J. Walter Thompson Kuwait
Ninja Turtles
- MARKA:
- Taiba Hospital
- HAFTANIN:
- J. Walter Thompson Kuwait
Kermit
- MARKA:
- Taiba Hospital
- HAFTANIN:
- J. Walter Thompson Kuwait
Skin Type
- MARKA:
- PETA
- HAFTANIN:
- J. Walter Thompson Kuwait
Skin Tone
- MARKA:
- PETA
- HAFTANIN:
- J. Walter Thompson Kuwait
Ethnicity
- MARKA:
- PETA
- HAFTANIN:
- J. Walter Thompson Kuwait
Skin
- MARKA:
- PETA
- HAFTANIN:
- J. Walter Thompson Kuwait