Elegant, sophisticated TV spot opens on a Asian female in a luxurious and long red dress dancing around a suite at Caesars Palace overlooking the Las Vegas strip. Spot transitions to an Asian male at KJ Dim Sum restaurant at Rio and mixed with scenes of the Asian female sauntering through Beijing Noodle No. 9 at Caesars Palace. The two charcters meet and waltz off to Jubilee at Bally's and Celine Dion back at Caesars Palace. Caesars Palace is the gateway to a better Las Vegas.
felsefe
Build brand preference for Caesars Entetainment among Asian and general market audiences.
Sorun
Asians have a lot of choices and options for entertainment, gambling, getaways and vacations. Their buying power is extremely high per capita and the audience goes largley unnoticed by top competitors including InterContinental, Marriott, or even Wynn.