| Başlık | Smile |
| Haftanın | Cayenne Communications |
| Kampanya | Smile |
| Reklamcı | Canon Inc. |
| Marka | Canon |
| Posted | Kasım 2007 |
| Ürün | Digital Ixus |
| Sektör | Cameras & Video Cameras |
| Slogan | Smile |
| hikaye | Shot from the point of view of a DIGITAL IXUS camera, our photographer is about to take a photograph of his girlfriend when he gets distracted by the other things going on around him and we then see him travel to a number of world locations, in search of the best shot. By the end of the ad we have come full circle and his slightly perturbed girlfriend finally delivers a winning smile. |
| felsefe | To go beyond a simple product message and into the heart of what makes photography so much fun in the first place |
| Sorun | To bring a new, personal take on dsc photography, other than the usual feature focused ad strategy. |
| Medya Türü | Television |
| Süre | |
| Market | Netherlands |
| Prodüksiyon Şirketi | Stink Films |
| Ajans Prodüktörü | Pirke Bergsma |
| Reklam Yazarı | Edwin Latchford |
| Yaratıcı Yönetmen | David Moore |
| Sanat Yönetmeni | Costanza Rossi |
| Müşteri Temsilcisi | Juliane Waetjen |
| Müşteri Direktörü | Bela Ziemann |
| Post Prodüksiyon | Swiss International |
| Müzik | Tom van Beers |
| Müzik | Billinger & Marsman |
| Müzik | Jonathan Ware |
| Müzik | Sander van Maarschalkerweerd |
| Ses Prodüksiyonu | Sizzer |
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