Frost Bank - "Exactly What You Unexpected 2"

McGarrah Jessee

McGarrah Jessee Austin, United States

593

Marka: Frost Bank
Ülke: United States

Reklamcı: Frost Bank

Başlık	Exactly What You Unexpected 2
Haftanın	McGarrah Jessee
Kampanya	Unexpectedly True Stories
Reklamcı	Frost Bank
Marka	Frost Bank
İlk Yayınlanma Tarihi	2024 / 1
Sektör	Banking & Financial Services, Investments, Stock Brokers
felsefe	Today, January 22, Frost Bank, a top 50 U.S. bank, launched its new and modern marketing campaign that remains true to the bank’s timeless values, and is designed to reflect the unique experience Frost provides to customers every day. What you need to know: · Vibrant and active, Frost’s new brand look has an energy and life to it, just like the people who are at the heart of who Frost is. Frost finds the balance between being rooted in history and looking forward – so they’ve created a timeless look. · To pair with the fresh look, Frost’s new campaign tagline – Exactly What You Unexpected – is rooted in how the bank does things differently from the rest of the industry. On any given day, they’re going above and beyond for customers and are Exactly What You Unexpected from a bank. · Titled "Unexpectedly True Stories," the campaign features a series of films illustrating real-life scenarios where Frost's customer care went above and beyond; acts of kindness and generosity so unexpected, they almost don’t seem real. All delivered with a delightful mix of humor and heart. · Frost has always been different from other banks, driven by its commitment to making people’s lives better which is reflected through the products and services they offer. · In the spirit of the brand’s tagline and approach, the campaign stories are not only unexpected, but they are also told in an unprecedented way. While countless brands have used testimonials in their marketing and many have broken the fourth wall, the creative team used people who are behind the scenes in the ad to interrupt the spot and discuss how unbelievable the stories are. · The films were developed by an all-female agency team at McGarrah Jessee and a female-owned production company.
Medya Türü	Outdoor/Out of Home
Süre	30 seconds
Ses Tasarım Şirketi	Digital Domain
Associate Creative Director/Art Director	Aubrey Day
Senior Copywriter	Jane Goodwin-Bell
Creative Director/Art	Stephanie Cain
Creative Director, Copywriter	Natasha O’Rourke
Creative Director/Design	Shannon MacNeilage
Prodüktör	Abby Hinojosa
Ajans Prodüktörü	Sean Phung
Group Account Director	Anne Ramsburg
Brand Director	Megan Epstein
Brand Supervisor	Alexandra Barba
Associate Director of Strategy	Mike Quan
Chief Strategy Officer	Jennifer Hruska
Yaratıcı Ajans Başkanı	Tim Roan
Senior Designer/title cards	Meredith Callaway
Designer/end graphics	Mike Ricks
Director of Business Affairs	Tanille Day-Walker
Tasarımcı	Shannon Healey
Tasarımcı	Courtney Ewan
Social Animation	McJ Content Studio
Social Animation	Mike Ricks
Social Animation	Clark Moreland
Proje Sorumlusu	Hannah Wheeless
Chief Marketing Officer (CMO)	Blair McGrain
Reklam Sorumlusu	Katie Keating
Reklam Sorumlusu	Monica Barrera
Client Creative Director	Craig Vitello
Prodüksiyon Şirketi	Spark & Riot
Yönetmen	Nalle Sjöblad
Görüntü Yönetmeni	Mikael Gustafsson
Prodüktör	Cindy Fertitta
Prodüktör	Petteri Lehtinen
Prodüksiyon Sorumlusu	Summer Griffiths
Prodüksiyon Sorumlusu	Ana de Diego
Editör	Sean Stender
Editing Şirketi	Cut & Run, Santa Monica
Assistant Editor	James Kracht
Editorial Producer	Jacklyn Sandoval-Roman
Finishing	Company 3
Senior Colorist	Tim Masick
Müzik	Marmoset
Müzik	Butter Music
Chief Engineer	Chris Erlon
Photography production	Dmb
Fotoğrafçı	Lauren Maccabee