Desabafo Social - "Let's talk about your search algorithm, Depositphotos? "

WE São Paulo, Brazil

5065

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Marka: Desabafo Social
Ülke: Brazil

Reklamcı: Desabafo Social

Başlık	Let's talk about your search algorithm, Depositphotos?
Haftanın	WE
Kampanya	#SearchForEquality
Reklamcı	Desabafo Social
Marka	Desabafo Social
İlk Yayınlanma Tarihi	2017 / 3
Sektör	Racial/Ethnic/Minority/Disability Awareness
hikaye	Campaign raises awareness on racial inequality in search results The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally Why is it necessary to include the word "black" to find black people pictures on search results? This is what the NGO Desabafo Social (an expression that means “Get Something Off Your Chest”) is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in portuguese) addressed to the largest image banks in the world - Getty Images, Shutterstock, Depositphotos and iStock Photos. The experiment was created by WE, the biggest independent agency in Brazil.
Medya Türü	Web Film
Süre	48 seconds
Müşteri Süpervizörü	Monique Evelle
Yaratıcı Ajans Başkanı	Guy Costa
Yaratıcı Yönetmen	Guy Costa
Yaratıcı Yönetmen	Ana Castelo Branco
Yaratıcı Yönetmen	Ricardo Sarno
Yaratıcı Yönetmen	Luis Constatino
Reklam Yazarı	Vitor Medrado
Reklam Yazarı	Murilo Israel
Sanat Yönetmeni	Douglas Reis
Sanat Yönetmeni	Cristiano Rodrigues
RTVC	Lais Leleu
RTVC	Juliana Emeric
Motion Graphics	Amanda Campos
Motion Graphics	Ebson Clarindo
Ses	Cristiano Rodrigues
Social Media Manager	Guilherme Pettine
Social Media Manager	Bruno Neves
Social Media Manager	Matheus Monteiro
Prodüksiyon Sorumlusu	Mauricio Galvão