Başlık | You'll Do Anything For a Kitten (Devonte) |
Haftanın | AMV BBDO |
Kampanya | You’ll Do Anything For a Kitten |
Reklamcı | Mars Pet Nutrition |
Marka | SHEBA |
Posted | Nisan 2023 |
Sektör | Pet Food, Pet Care Products & Services |
hikaye | To celebrate the brands’ expansion into the kitten life stage, the SHEBA brand is launching a new integrated marketing campaign rooted in the insight1 that one in four cat owners are allergic to cats and still can’t resist. Developed by AMV BBDO, the creative work spotlights what we all know – that cat parents will do anything for their kittens. AMV BBDO Creative Partners Polina Zabrodskaya and Andre Sallowicz say, “This insight confirms that people will do anything for their kitten – including enduring sneezing, itching, and swelling – all in the name of love; we wanted to capture this portrait of cat ownership and celebrate the willingness to give in.” |
Medya Türü | Television |
Süre | |
Prodüksiyon Şirketi | Biscuit Filmworks LA |
Yaratıcı Ajans Başkanı | Nicholas Hulley |
Yaratıcı Ajans Başkanı | Nadja Lossgott |
Yaratıcı Yönetmen | Polina Zabrodskaya |
Yaratıcı Yönetmen | Andre Sallowicz |
Yaratıcı Ekip | Rachel Tweedy |
Yaratıcı Ekip | jamie chang |
Agency Planning Team | Phoebe Fielding |
Agency Planning Team | Kerrie Boyes |
Agency Planning Team | Lola Neves |
Agency Account Team | Alice Lindsay |
Agency Account Team | Richard Mitchell |
Agency Account Team | Poppy Wilson |
Agency Account Team | Laura Balfour |
Ajans Prodüktörü | Lindsay Hughes |
Ajans Prodüktörü | Kieran Sadler |
Sanat Prodüktörü | Sophie Alliott |
Agency Designer | Marion Rossignol |
Agency Designer | Mario Kerkstra |
Medya Ajansı | EssenceMediacom |
Yönetmen | Angelo Cerisara |
Production Co. Producer | Tom Ford |
Editör | Amzek Vladislav |
Post Prodüksiyon | No. 8 |
Post-production Producer | Glen Percival |
Grading/Online | Tim Smith |
Ses Post Prodüksiyon | No. 8 |
Sound Designer | George Castle |
Fotoğrafçı | Sam Gregg |
Prodüktör | Sylvie Champenois |
PR Agency | Weber Shandwick |