ORF Humanitarian Broadcast - "Basketball"

Demner, Merlicek & Bergmann Wien, Austria

Ödüller

6051

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: ORF Humanitarian Broadcast
Ülke: Austria

Reklamcı: Licht Ins Dunkel

Başlık	Basketball
Haftanın	Demner, Merlicek & Bergmann
Kampanya	Licht Ins Dunkel - Licht Ins Dunkel
Reklamcı	Licht Ins Dunkel
Marka	ORF Humanitarian Broadcast
Posted	Şubat 2008
Sektör	Racial/Ethnic/Minority/Disability Awareness
hikaye	A boy in a wheelchair struggles with a basketball and rolls into the living room. In search for a playfellow he dribbles the ball onto the floor. His father is sleeping on the couch, but then suddenly turns round, grabs the ball and throws it out of the French window. The boy jumps up and runs afterwards, while his dad lifts himself into the wheel chair. For 35 years we are giving a future to disabled children.
felsefe	Afar from stereotypical images full of pityfulness the commercial Basketball focuses on the charitys effects: supporting disabled children gives them their chance to live their own life to the fullest. Nothing else could be a better cause for donating!
Sorun	Licht ins Dunkel (Light into the Dark) is one of the largest humanitarian initiatives in Austria. For the past 35 years the charity has been collecting donations for the benefit of physically and/or mentally disabled children. Making people aware of the high importance of integration is the task of advertising. With a well-known initiative and within many organisations collecting donations the advertising must have strong impact.
Medya Türü	Television
Süre	32 seconds
Market	Austria
Other	Harry Bergmann
Müşteri Temsilcisi	Regina Fischer
Ajans Prodüktörü	Eva Hessler
Yaratıcı Yönetmen	Sebastian Kainz
Reklam Sorumlusu	Jörg Ruminak
Yönetmen	Kai Sehr
Reklam Sorumlusu	Christine Tschürtz-Kny
Yaratıcı Yönetmen	Marc Wientzek
Sanat Yönetmeni	Marc Wientzek
Müşteri Direktörü	Harry Bergmann
Reklam Yazarı	Sebastian Kainz