Cinnabon - "0 Calorie"

BBDO Russia Group

BBDO Russia Group Moscow, Russia

5391

Marka: Cinnabon
Ülke: Russia

Reklamcı: Cinnabon, Inc.

Başlık	0 Calorie
Haftanın	BBDO Russia Group
Kampanya	Cinnabon
Reklamcı	Cinnabon, Inc.
Marka	Cinnabon
İlk Yayınlanma Tarihi	2012 / 5
Sektör	Food
hikaye	Cinnabon wanted to promote their world famous cinnamon rolls. But in a world full of diets and health fads, we found people were afraid of eating such products. We needed to get them to enjoy our range without fear of getting fat. So we launched a brand new product, without actually creating one. Introducing the 0 Calorie Cinnabon Rolls. It’s exactly the same as the rest of our products, but minus the calories. How? We let our customers burn the calories off right before enjoying our rolls.
Sonuç	As a result, the brands popularity in Russia has increased.We had a considerable PR effect with approx 1/4 million daily visitors to the shopping malls. We increased brand awareness by 43%. Traffic in our stores grew by 7% during the events. And people have changed their outlook on our product so much that sales are up and franchise ownership is increasing.Millions of calories were burned, while Cinnabon saved millions of dollars on designing a real low calorie roll. All without changing our product or one single ingredient from its famous recipe.
Medya Türü	Media Tours
Yaratıcı Yönetmen	igo lutz
Prodüksiyon	Olga Eldyreva
Prodüktör	Svetlana Penkova
Yönetmenlik	Irina Tederson
Yönetmenlik	Victor Shimanovsky
Prodüksiyon	Ambitiсa
Prodüksiyon	Berezovskaya Ekaterina
Yönetmenlik	Ivanova Darya
Ajans Katkısı	BBDO Fuse
Reklam Yazarı	Andrey Yarinich
Sanat Yönetmeni	Raluca Stroe
Yaratıcı Yönetmen	Adrian Ely