Minnesota State Lottery - "Slacker"

Colle + McVoy

Colle + McVoy Minneapolis, United States

7104

Marka: Minnesota State Lottery
Ülke: United States

Reklamcı: Minnesota State Lottery

Başlık	Slacker
Haftanın	Colle + McVoy
Kampanya	Print-N-PLAY - MN State Lottery
Reklamcı	Minnesota State Lottery
Marka	Minnesota State Lottery
Posted	Ekim 2008
Ürün	Print-N-PLAY
Sektör	Lottery & Gambling
Slogan	Make The Excitement Last Longer
hikaye	The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way.
felsefe	"Our goal is to design games that our customers really want to play," said John Mellein, director for marketing, Minnesota State Lottery. "Our campaigns always do a great job of building awareness and stimulating trial for our new games."
Sonuç	The commercials were filmed with a camera that is most often used for television sports coverage. Since the camera shoots 1,500 frames per second, the spots are actually about a second long, but shown in super slow motion for affect. The tagline "Make The Excitement Last Longer" drives home the message.
Medya Türü	Television
Süre	30 seconds
Market	United States
Renkçi	Pixel Farm
Medya Direktörü	Jen Stack
Renkçi	Oscar Oboza
Ses Tasarım Şirketi	Squirrels on the Moon
Müzik	5 Alarm
Animasyon	Volt Studios
Editör	Bertram (Bert) Cambridge
Prodüktör	Nicole Erdman
Yönetmen	Jon Nowak
Görüntü Yönetmeni	Jeff Stonehouse
Reklam Yazarı	Tim Blevins
Prodüksiyon Şirketi	Drive Thru
Prodüktör Yardımcısı	Kelly Kytola
Ajans Prodüktörü	Ramon Nunez
Sanat Yönetmeni	Nina Orezzoli
Grup Yaratıcı Direktörü	Dave Keepper
Online Finish Editor	Bob George