| Başlık | Fuck The Poor |
| Haftanın | Publicis London |
| Kampanya | Fuck The Poor |
| Reklamcı | The Pilion Trust |
| Marka | The Pilion Trust |
| İlk Yayınlanma Tarihi | 2014 / 3 |
| Sektör | Charities, Foundations, Volunteers |
| Slogan | We know you care. Please care enough to give. |
| hikaye | A man wearing sign saying: “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement. Afterwards, the man flipped his sign over so that it read: “Help the poor” and he proceeded to ask for donations - but this time people completely ignored him. |
| felsefe | The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate. |
| Medya Türü | Web Film |
| Süre | |
| Post Prodüksiyon | Absolute Post |
| Editing Şirketi | Marshall Street Editors |
| Ses Post Prodüksiyon | Wave Studios |
| Yaratıcı Yönetmen | Andy Bird |
| Sanat Yönetmeni | Jolyon Finch |
| Reklam Yazarı | Steve Moss |
| Ajans Prodüktörü | Sam Holmes |
| Yönetmen | Jonathan Pearson |
| Prodüksiyon Şirketi | Supergoober |
| Prodüksiyon Sorumlusu | Colin Hickson |
More Work
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- MARKA:
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- HAFTANIN:
- Publicis Poke
House Auditions 1
- MARKA:
- Depaul
- HAFTANIN:
- Publicis Poke
Farmer Christmas
- MARKA:
- Morrisons
- HAFTANIN:
- Publicis Poke
Farmer Christmas
- MARKA:
- Morrisons
- HAFTANIN:
- Publicis Poke
Ferry Tales
- MARKA:
- P&O Ferries
- HAFTANIN:
- Publicis Poke
A Calling
- MARKA:
- P&O Ferries
- HAFTANIN:
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Daniel Craig Vs. James Bond
- MARKA:
- Heineken
- HAFTANIN:
- Publicis Italy
Daniel Craig Vs. James Bond (trailer)
- MARKA:
- Heineken
- HAFTANIN:
- Publicis Italy
Love Story
- MARKA:
- Renault Clio
- HAFTANIN:
- Publicis Poke