| Başlık | You cannot wipe off violence |
| Haftanın | TBWA\ Helsinki |
| Kampanya | Violence Stopping Outdoor (You cannot wipe off violence) |
| Reklamcı | Helsinki Police Department |
| Marka | Helsinki Police Department |
| İlk Yayınlanma Tarihi | 2017 / 1 |
| Sektör | Anti-Domestic Violence, Sexual Abuse |
| hikaye | Together with Helsinki’s Police department and outdoor advertising company JCDecaux TBWA\Helsinki created this vital campaign with the goal of encourage people to report acts of domestic violence. The campaign is an example of hyperlocal and reactive advertising in a traditional medium. Our trigger is a real call to 112 (equals 911 in US). The outdoor posters appear immediately after the call in areas where domestic violence have just been reported- Campaign will utilize 15 closest posters from the address of the actual report has been made and the posters will remain live for 48 hours. |
| Medya Türü | Outdoor/Out of Home |
| Süre | |
| Yaratıcı Yönetmen | Mikko Pietilä |
| Reklam Yazarı | Laura Hukkanen |
| Sanat Yönetmeni | Kalle Wallin |
| Yaratıcı Yönetmen | Jyrki Poutanen |
| Müşteri Direktörü | Juha-Matti Raunio |
| Tasarımcı | Matti Virtanen |
| Fotoğrafçı | Mikko Ryhänen |
More Work
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- HAFTANIN:
- TBWA\ Helsinki
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- MARKA:
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