Başlık | #UNHATEWOMEN |
Haftanın | Philipp und Keuntje GmbH |
Kampanya | #UNHATEWOMEN |
Reklamcı | Terre des femmes |
Marka | Terres des femmes |
Posted | Aralık 2020 |
Sektör | Charities, Foundations, Volunteers |
hikaye | TERRE DES FEMMES has been fighting on behalf of women's rights for years. With the #UNHATEWOMEN campaign (unhate-women.com), the women's rights organisation has now succeeded in drawing attention to the widespread hate crimes against women and girls on the Internet. In a very short time, the campaign generated nationwide attention while increasing the pressure on politicians to act. Most successfully: The German Federal Council approves a legislative package against hate crimes. In the future, hate crimes and threats on the Internet will be prosecuted more vigorously and effectively. |
felsefe | What remains of the lyrics when they are taken out of their context: pure misogyny Through a viral video campaign, #UNHATEWOMEN takes on the rappers with their own weapons: their lyrics. Placing them in the hands of those who are subjected to verbal violence in their lyrics. Read out by women and free from bling-bling and booming beats, only one thing remains out of many songs: pure misogyny. #UNHATEWOMEN exposes this hatred in an unspectacular but shocking way. We don't criticise the artists, but rather their lyrics that scorn women. That is how we spark a discussion on the topic of hate crimes against women in the German rap scene. And whoever feels that they have been absolved of their responsibility by claiming the lyrics are an expression of artistic freedom, can at least be aware of the consequences of this alleged art thanks to the campaign. |
Medya Türü | Social Media |
Süre | |
Prodüksiyon Şirketi | It's us Media Berlin |
Prodüksiyon Şirketi | MOKOH Music GmbH |
Prodüksiyon Şirketi | Studio Movie Magic |
Prodüksiyon Şirketi | Fork Unstable Media GmbH |
Prodüksiyon Şirketi | Fischerappelt Performance |
Yaratıcı Ajans Başkanı | Diether Kerner |
Yaratıcı Ajans Başkanı | Robert Müller |
Yaratıcı Yönetmen | David Morales |
Yaratıcı Yönetmen | Philip Bolland |
Sanat Yönetmeni | Christoph Laurisch |
Sanat Yönetmeni | Jessica Philipp |
Reklam Yazarı | Jonas Bartelworth |
Reklam Yazarı | Robert Miler |
Reklam Yazarı | Maximilian List |
Yönetici Direktör | Johannes Buzási |
Müşteri Direktörü | Rona Zachwey |
Strateji Planlamacı | Marie Hollers |
Prodüktör | Max Penk |
Yönetmen | Annegret von Feiertag |
Grade | Delfina Mayer |
Online Artist | Tal Peled |
DIT | Johannes Weise |
Ses | Richard Blaha |
Fotoğrafçı | Darius Ramazani |
Sanat İşleri Satın Alma Sorumlusu | Johanna Merensky |
Music Producer | Sarah Rimkus |
Music Producer | Maria Moritz |
Kompositör | Marcel Neumann |
Kompositör | Stephan Moritz |
Sound Engineer | Marius Wiechmann |
Prodüktör | Uta Wittchen |