| Başlık | Reactions |
| Haftanın | Dare |
| Kampanya | Reactions |
| Reklamcı | Time to Change |
| Marka | Time to Change |
| İlk Yayınlanma Tarihi | 2011 / 3 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | An office worker imagining the possible reactions of his colleague (who has been away from work with a mental health problem) when he asks how he is feeling. The creative ends with his colleague’s real reaction – ‘I’m ok, thanks for asking’ – in an attempt to debunk people’s fears, showing how ridiculous people's negative assumptions are. It introduces the new strapline: ‘It’s time to talk. It’s Time to Change.’ |
| Sorun | Debunk people's fears and awkwardness around mental health problems, so they feel more comfortable to talk about them. |
| Medya Türü | Television & Cinema |
| Reklam Yazarı | Matt Lever |
| Sanat Yönetmeni | Helen Board |
| Yönetmen | Tom Tagholm |
| Prodüksiyon Şirketi | Blink London |
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