46664/Coca-Cola - "Make Everyday Special"

WE ARE Pi

WE ARE Pi Amsterdam, Netherlands

9342

Marka: 46664/Coca-Cola
Ülke: Netherlands

Reklamcı: Coca-Cola Company

Başlık	Make Everyday Special
Haftanın	WE ARE Pi
Kampanya	Make Everyday Special
Reklamcı	Coca-Cola Company
Marka	46664/Coca-Cola
İlk Yayınlanma Tarihi	2015 / 3
Sektör	Soft Drinks, Tonics
Slogan	Make everyday special for less than five euros
hikaye	Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack. Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.
felsefe	Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life. The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands. Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.” WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”. The campaign launches on 11th March.
Medya Türü	Television
Süre	31 seconds
film müziği	Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”
Yaratıcı Yönetmen	Barney Hobson
Yaratıcı Yönetmen	Rick Chant
Design Director	Nessim Higson
Creative	Kaz Salemink
Yönetici Direktör	Alex Bennett Grant
Managing Partner	Patrick Garvey
Müşteri Temsilcisi	Sam Speed
Strategy Director	Jessica Perri
Prodüksiyon Sorumlusu	Kimia Farshidzad
Proje Sorumlusu	Ambar Surastri
Business Affairs	Barrie Williams
Prodüksiyon Şirketi	Hazazah
Yönetmen	Billy Pols
Görüntü Yönetmeni	Wouter Westendorp
Prodüktör	Cynthia Fidder
Prodüksiyon Sorumlusu	Tjalf Melle
Editör	Kim Hinrichs
Grade/Online	Glassworks Amsterdam
Music/Sound	Amp Amsterdam
Müzik	Kilomash - “I’ll be on that new $@#%”
Müzik	Chris de Burgh - “Lady in Red”