Softis - "Stop the flu"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Germany

5254

Başlık	Stop the flu
Haftanın	Philipp und Keuntje GmbH
Kampanya	Stop the flu
Reklamcı	SCA Group
Marka	Softis
İlk Yayınlanma Tarihi	2017 / 1
Sektör	Health & Pharmaceutical Products
hikaye	From Autumn onwards, it's coming again: 'The Cold Wave'. More than half of all colds are transmitted by sneezing. The small droplets are carriers of countless bacteria and viruses. But you can stop them. Idea: We give Softis' pocket tissues a new mission. We make them a preventive measure against 'The Cold Wave'. For the '2017 Cold Season' a series of motifs have been developed, that strikingly show how quickly a sneeze spreads and how easiliy it can be stopped with a Softis pocket tissue. Giving Softis new relevance to the target group. Thanks to the heroic effort of photographers and animation studio, hundreds of portraits were transformed into caricatures and then into clouds of infection droplets. They show how anyone can be affected - if you are not using Softis pocket tissues.
Medya Türü	Print
Market	Germany, Spain
Yaratıcı Ajans Başkanı	Diether Kerner
Yaratıcı Yönetmen	Robert Müller
Yaratıcı Yönetmen	Deneke von Weltzien
Yaratıcı Yönetmen	Justin Joshua
Sanat Yönetmeni	Moe Qubia
Sanat Yönetmeni	Justin Joshua
Reklam Yazarı	Graham Krige
Grafik Tasarım	Michel Guss
Proje Sorumlusu	Michiel Koppejan
Sanat İşleri Satın Alma Sorumlusu	Wiebke Burmeister
Prodüksiyon Şirketi	Garrigosa Studios